Google wins landmark Adwords copyright case

Added by: Gemma Milton, Wed 14th Jul 2010, 15:20:32

The European Court of Justice has ruled in favour of Google in a decision that could have wide-reaching implications for online advertising.

Judges have confirmed that using other companies' names as online advertising keywords is not an infringement of European trademark law.

This news will be a major boost to Google’s revenue-generating Adwords service.

The decision follows a long-running battle between Google and trademark owners.

Source: Netimperative