4 in 5 young adults trust natural search results over paid

Added by: Gemma Milton, Fri 16th Jul 2010, 16:53:28

British online consumers prefer natural search results to paid search when they look for information about products and brands, with 18-24-year-olds overwhelmingly (80%) choosing it as a trusted source, according to the Tamar 2010 Search Attitudes Report.

The fourth annual report, commissioned by Tamar, the UK's award-winning search and social conversion agency, also finds that consumers online are starting to embrace real-time search.

Source: Netimperative