Sunny weather 'can double effectiveness of email campaigns'

Added by: Gemma Milton, Fri 23rd Jul 2010, 09:37:13

Marketers should consider weather patterns when executing email marketing campaigns, according to new research. The research, from Pure360 analysed open and click through rates on over 7 million emails, promoting a variety of different products and services to assess the impact of weather on the success of email marketing as we approach the summer.

Source: Netimperative