British least likely to pay for online content according to new survey

Added by: Gemma Milton, Mon 26th Jul 2010, 16:05:41

The latest annual Consumers & Convergence global survey from KPMG has found that UK internet users are the least keen to pay for online content.

The study found that 81% of UK internet users would prefer to go elsewhere for content if a frequently used site began to charge. KPMG polled 5,627 respondents from 22 countries and discovered that 43% of people worldwide are willing to pay for access to frequently-used online content. In contrast, only 19% of those in the UK are willing to pay.

Source: Netimperative