Social networks ‘reach more women than men worldwide’

Added by: Gemma Milton, Thu 29th Jul 2010, 13:48:39

Social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men, according to new research.

The findings, from comScore, form part of a global report on women’s online usage titled, Women on the Web: How Women are Shaping the Internet, which provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel.

Source: Netimperative