Link Building

Link building is quite simply the art of gaining links to your site from other third party sites. It's low cost, highly effective at driving traffic and it can have a dramatic effect on your search engine rankings.

Major search engines use link popularity as one of the main factors when ranking your website in the results. Search engine such as Google, rank your link popularity using a metric called ‘Page Rank’ which works on a scale of 0 (low) to 10 (high). But be warned, link building isn’t simply a matter of getting as many links to your site as possible – it’s about gaining QUALITY inbound links to your web pages. For example, a link from a website which has a page ranking of ‘0’ will bring no value to your own website; however a website with a higher page ranking (the higher the better) will boost your website’s ranking proportionately. Therefore the art of link building is about researching high quality, relevant website’s and persuading them to link to yours.

There are many tactics to link building and often this service goes hand in hand with SEO, Online PR and Social Media Optimisation (SMO). All are often used under the banner of ‘Online Marketing’.

Our Services

• Aims – We first discuss your objectives and requirements and evaluate your current site and rankings
• Research – We then research the market, competitors and industry landscape
• Strategy – We outline our strategy and write supporting materials to help build the links.
• Implementation – We implement the strategy as outlined within time restrictions
• Tracking – We build in tracking methods to capture ROI
• Post campaign reporting and analysis – We provide you with the all important detail on KPI’s and ROI.

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• SEO
• Social Media Marketing
• Online PR