Pay Per Click (PPC)

Pay Per Click (PPC) campaigns offer amazing returns on investment and are now regarded by some marketers as the best performance-based marketing method. With the majority of search engines selling the premium position listings on a cost per click basis, it is simply the most effective way of reaching your customers.

Indeed, paid searches now account for 57% of the UK’s online ad spend (£1.3bn in the first half of 2007), according to Media Week, while Forrester predicts that 'search investment' in Europe will exceed €8.1 billion by 2012, as advertisers continue to favour performance-based media buying.

PPC Management

It’s very simple to set up a PPC campaign, but much harder to make every penny work as hard as it can to achieve those desired conversion rates. Every campaign needs careful management. You need to pay close attention to the advertising landscape to keep ahead of the game and be proactive to evolve the campaign as and when needed. Research is key. Take the headache away by employing an experienced, ready-made hands-on team.

As a client of Alchemy Interactive choosing to take advantage of this offering, you will benefit from:

• The knowledge and experience of our PPC management team who have been in the business for over 10 years
• A personal campaign manager to manage your account and to update you on campaign activity as and when required
• Regular reports specifically tailored to monitor your PPC campaign
• Regular update meetings to evaluate strategy and keep you updated with current trends and competition entering your campaign landscape
• Peace of mind that your campaign has been optimised to ensure every penny is working as hard as it can be to promote your brand / products.

Latest in SEM innovations:

Image Adverts & Video Ads

Historically, pay per click has meant static text adverts on search engines. However, with the advent of AdSense, Google’s Content Network, image adverts and even click-to-play video there are an increasing number of formats to choose from, providing more impact and consumer interaction.

Content Networks

Search engines such as Google and Yahoo offer advertising across their content networks. These networks comprise thousands of quality websites that have signed up to display targeted adverts on their web pages. Campaigns on content networks expand your marketing reach to targeted audiences and are perfect for building brand awareness - as well as driving clicks and sales. The Google Content Network reaches over 75% of unique Internet users in more than 20 languages and over 100 countries. As a result, if you advertise on both the Google search network and the Google content network, you have the potential to reach three of every four unique Internet users on earth. Examples of some of the sites that have signed up to the Google network are:

• The Times Online (www.timeonline.co.uk)
• Vogue (www.vogue.com)
• Channel4 (www.channel4.com)

Geographical Targeting – Google Local Business Ads

Local business ads enable you to target your products and services to customers on a location basis. These ads are click-able components on Google Maps and can appear in a text format on other sites within the Google Content Network.

PPC Advert on Mobile Phones

As more people connect to the web via their mobile phones, the ability to reach potential customers at almost anytime grows exponentially. In fact,

• 50% of the world's population is expected to have access to the Internet through a mobile device within three years.

With the advent of GPS enabled devices we expect to see more and more location specific advertising.

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