Alchemy Interactive News

Alchemy Interactive News http://www.alchemyinteractive.co.uk/ News we find interesting at Alchemy en-gb Fri, 30 Jul 2010 06:03:49 BST Alchemy RSS generator v1.0 Social networks ‘reach more women than men worldwide’ http://www.alchemyinteractive.co.uk/news/news_view.php?id=273 <p class="quoted">Social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men, according to new research.<br /> <br /> The findings, from comScore, form part of a global report on women’s online usage titled, Women on the Web: How Women are Shaping the Internet, which provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel.</p> <p>Source: <a href="http://www.netimperative.com/news/2010/july/social-networks-2018reach-more-women-than-men">Netimperative</a></p> Thu, 29 Jul 2010 13:48:39 BST http://www.alchemyinteractive.co.uk/news/news_view.php?id=273 Google woos social gaming firms to take on Facebook http://www.alchemyinteractive.co.uk/news/news_view.php?id=272 <p class="quoted">Google is in talks with makers of popular online games in an effort to develop a social-networking service to compete with Facebook, according to a report.<br /> <br /> The Wall Street Journal reports that Google has been in discussions with top developers to offer their games on a new service it is building, according to people familiar with the matter.</p> <p>Source: <a href="http://www.netimperative.com/news/2010/july/google-woos-social-gaming-firms-to-take-on">Netimperative</a></p> Wed, 28 Jul 2010 14:13:27 BST http://www.alchemyinteractive.co.uk/news/news_view.php?id=272 British least likely to pay for online content according to new survey http://www.alchemyinteractive.co.uk/news/news_view.php?id=271 <p class="quoted">The latest annual Consumers & Convergence global survey from KPMG has found that UK internet users are the least keen to pay for online content.<br /> <br /> The study found that 81% of UK internet users would prefer to go elsewhere for content if a frequently used site began to charge. KPMG polled 5,627 respondents from 22 countries and discovered that 43% of people worldwide are willing to pay for access to frequently-used online content. In contrast, only 19% of those in the UK are willing to pay.</p> <p>Source: <a href="http://www.netimperative.com/news/2010/july/british-least-likely-to-pay-for-online-content/">Netimperative</a></p> Mon, 26 Jul 2010 16:05:41 BST http://www.alchemyinteractive.co.uk/news/news_view.php?id=271 Sunny weather 'can double effectiveness of email campaigns' http://www.alchemyinteractive.co.uk/news/news_view.php?id=270 <p class="quoted">Marketers should consider weather patterns when executing email marketing campaigns, according to new research. The research, from Pure360 analysed open and click through rates on over 7 million emails, promoting a variety of different products and services to assess the impact of weather on the success of email marketing as we approach the summer.</p> <p>Source: <a href="http://www.netimperative.com/news/2010/july/sunny-weather-can-double-effectiveness-of-email">Netimperative</a></p> Fri, 23 Jul 2010 09:37:13 BST http://www.alchemyinteractive.co.uk/news/news_view.php?id=270 BBC iPlayer receives 7m mobile requests during June http://www.alchemyinteractive.co.uk/news/news_view.php?id=269 <p class="quoted">The number of mobile requests for the BBC's iPlayer service grew by 1m in June, reaching a new high of 7m monthly requests.  <br /> <br /> Mobile traffic was boosted by iPlayer access on the Apple iPad, which already accounts for 10% of all requests from portable devices.</p> <p>Source: <a href="http://www.netimperative.com/news/2010/july/bbc-iplayer-receives-7m-mobile-requests-during">Netimperative</a></p> Fri, 23 Jul 2010 09:32:02 BST http://www.alchemyinteractive.co.uk/news/news_view.php?id=269 Apple shows continued interest in an ad-supported operating system http://www.alchemyinteractive.co.uk/news/news_view.php?id=268 <p class="quoted">Apple could be creating an operating system supported by advertisements, allowing users to obtain the software at a reduced price, or for free, in exchange for being required to view ads.</p> <p>source: <a target="_blank" href="http://www.appleinsider.com/articles/10/07/22/apple_shows_continued_interest_in_an_ad_supported_operating_system.html">AppleInsider</a></p> <p> </p> Thu, 22 Jul 2010 15:50:04 BST http://www.alchemyinteractive.co.uk/news/news_view.php?id=268 One twelfth of global population now has a Facebook account http://www.alchemyinteractive.co.uk/news/news_view.php?id=267 <p class="quoted">Facebook is to launch an online campaign to celebrate reaching 500 million global users, meaning one in every twelve people in the world now has a Facebook account.<br /> <br /> The company is expected to officially announce the half-billion milestone next week.  According to reports, Facebook plans to mark the achievement by launching "Facebook Stories".</p> <p> </p> <p>Source: <a href="http://www.netimperative.com/news/2010/july/one-twelfth-of-global-population-now-has-a">Netimperative</a></p> Tue, 20 Jul 2010 10:12:20 BST http://www.alchemyinteractive.co.uk/news/news_view.php?id=267 4 in 5 young adults trust natural search results over paid http://www.alchemyinteractive.co.uk/news/news_view.php?id=266 <p class="quoted">British online consumers prefer natural search results to paid search when they look for information about products and brands, with 18-24-year-olds overwhelmingly (80%) choosing it as a trusted source, according to the Tamar 2010 Search Attitudes Report.<br /> <br /> The fourth annual report, commissioned by Tamar, the UK's award-winning search and social conversion agency, also finds that consumers online are starting to embrace real-time search.</p> <p>Source: <a href="http://www.netimperative.com/news/2010/july/4-in-5-young-adults-trust-natural-search-results">Netimperative</a></p> Fri, 16 Jul 2010 16:53:28 BST http://www.alchemyinteractive.co.uk/news/news_view.php?id=266 Google wins landmark Adwords copyright case http://www.alchemyinteractive.co.uk/news/news_view.php?id=265 <p class="quoted">The European Court of Justice has ruled in favour of Google in a decision that could have wide-reaching implications for online advertising.<br /> <br /> Judges have confirmed that using other companies' names as online advertising keywords is not an infringement of European trademark law.<br /> <br /> This news will be a major boost to Google’s revenue-generating Adwords service.<br /> <br /> The decision follows a long-running battle between Google and trademark owners.</p> <p> </p> <p>Source: <a href="http://www.netimperative.com/news/2010/july/google-wins-landmark-adwords-copyright-case">Netimperative</a></p> Wed, 14 Jul 2010 15:20:32 BST http://www.alchemyinteractive.co.uk/news/news_view.php?id=265 Facebook finally launches panic button for kids’ safety http://www.alchemyinteractive.co.uk/news/news_view.php?id=264 <p class="quoted">Facebook has finally launched its much-anticipated 'panic button' on its site, as the social networking giant looks to increase protection of its young users.<br /> <br /> The ‘ClickCEOP’ button lets Facebook users (especially those aged between 13 and 17) report suspicious online behaviour and access internet safety advice with the launch of the new application.<br /> <br /> They can report any abuse to the Child Exploitation and Online Protection Centre (Ceop) and Facebook.</p> <p>Source: <a href="http://www.netimperative.com/news/2010/july/facebook-finally-launches-panic-button-for">Netimperative</a></p> Tue, 13 Jul 2010 14:38:01 BST http://www.alchemyinteractive.co.uk/news/news_view.php?id=264 Twitter turns to affiliate marketing: offers daily deals via ‘Earlybird’ launch http://www.alchemyinteractive.co.uk/news/news_view.php?id=263 <p class="quoted">Twitter has launched an advertising feature for morning people, dubbed Earlybird, letting advertisers offer users exclusive deals on products and events.<br /> <br /> In a blog post, the company officially announced EarlyBird, which aims to inform users of special promotions that are unique to Twitter and the account.<br /> <br /> Advertisers who pay Twitter to distribute the offers via @Earlybird  will determine the availability and pricing.</p> <p>Source: <a href="http://www.netimperative.com/news/2010/july/twitter-turns-to-affiliate-marketing-offers-daily">Netimperative</a></p> Fri, 09 Jul 2010 10:26:32 BST http://www.alchemyinteractive.co.uk/news/news_view.php?id=263 UK’s ten-year love affair with online shopping http://www.alchemyinteractive.co.uk/news/news_view.php?id=262 <p class="quoted">UK consumers spent a staggering £250 billion shopping online in the last decade. That’s according to the IMRG Capgemini e-Retail Sales Index, which is celebrating its 10th anniversary.<br /> <br /> Our love affair with online retail therapy shows no signs of abating, with sales during 2010 alone expected to hit £56 billion. <br />              <br /> That figure contrasts sharply with the numbers captured in the Index’s first year. During 2001 UK e-retail sales were just £1.8 billion with just six million Britons shopping online.</p> <p>Source: <a href="http://www.netimperative.com/news/2010/july/uk2019s-ten-year-love-affair-with-online-shopping">Netimperative</a></p> Tue, 06 Jul 2010 16:24:15 BST http://www.alchemyinteractive.co.uk/news/news_view.php?id=262 Facebook adds facial recognition tool http://www.alchemyinteractive.co.uk/news/news_view.php?id=261 <p class="quoted">Facebook has added a new facial recognition feature, as the social network looks for new ways to streamline its photo tagging process.<br /> <br /> The facial recognition feature, added last week, will identifiy that a face is present in an uploaded photo, asking the user "Whose face is this?"<br /> <br /> According to Facebook, the feature is in limited testing, so you may not see it yet, but this and more will be coming for all soon.</p> <p>Source: <a href="http://www.netimperative.com/news/2010/july/facebook-adds-facial-recognition-tool">Netimperative</a></p> Mon, 05 Jul 2010 10:46:18 BST http://www.alchemyinteractive.co.uk/news/news_view.php?id=261 Email ‘prompts half of UK consumers to make offline purchases’ http://www.alchemyinteractive.co.uk/news/news_view.php?id=260 <p class="quoted">E-mail is a strong driver of offline purchases and a powerful tool for promoting brand advocacy across social networks, according to new research.<br /> <br /> The e-Dialog Global E-mail Attitudes Survey  of 13,000 consumers in 13 countries in Europe, the Americas and Asia Pacific reveals that e-mail is a primary driver for multichannel purchasing decisions.<br /> <br /> In the U.K., almost half (43%) of the consumers questioned had made an offline purchase, in the high street or over the phone, as a result of receiving a marketing e-mail. </p> <p>Source: <a href="http://www.netimperative.com/news/2010/july/email-2018prompts-half-of-uk-consumers-to-make">Netimperative</a></p> Fri, 02 Jul 2010 14:05:29 BST http://www.alchemyinteractive.co.uk/news/news_view.php?id=260 UK web audience increased by 1.9m during 2009 http://www.alchemyinteractive.co.uk/news/news_view.php?id=259 <p class="quoted">The UK internet audience rose by 1.9 million over the last year, with people over the age of 50 accounting for more than half of new users.<br /> <br /> UK web surfers expanded by 5% to 38.8 million in May, compared with 36.9 million in the same month last year, according to UKOM,  a division of market research company Nielsen that measures internet usage.</p> <div> </div> <div>Source: <a href="http://www.netimperative.com/news/2010/july/uk-web-audience-increased-by-1.9m-during-2009">Netimperative</a></div> Thu, 01 Jul 2010 10:40:18 BST http://www.alchemyinteractive.co.uk/news/news_view.php?id=259 Study Finds Women, Young Adults Choose Email over Facebook in Search of On-Going Deals http://www.alchemyinteractive.co.uk/news/news_view.php?id=258 <p class="quoted">Women are more likely than men to subscribe to email marketing messages, and more than half of online teens are turning to the channel in search of deals and exclusive offers, according to new research.<br /> <br /> Featured in ExactTarget’s Email X-Factor study, the findings are based on a survey of more than 1,500 consumers aimed at identifying consumers’ motivations for engaging with companies through email, Facebook and Twitter.</p> <p>Source: <a href="http://www.netimperative.com/news/2010/june/study-finds-women-young-adults-choose-email-over">Netimperative</a></p> Mon, 28 Jun 2010 11:21:00 BST http://www.alchemyinteractive.co.uk/news/news_view.php?id=258 Lib Dems top Twitter polls http://www.alchemyinteractive.co.uk/news/news_view.php?id=257 <p class="quoted">The Liberal Democrats have made the greatest strides of all UK political parties in using Twitter to match their new-found political power with online influence, according to new research.<br /> <br /> Virgin Media Business’s research discovered that Deputy Prime Minister, Nick Clegg, is the UK’s most powerful political Tweeter. He was rated the world’s 4,060th most influential Tweeter out of more than 7 million users by twitter.grade.com – fewer than 2,000 places behind the world’s most powerful man, President Barack Obama.<br /> <br /> The UK’s next most influential political Tweeter is shadow foreign secretary and Labour leadership candidate David Miliband, who is 5,761st in the global rankings.</p> <p>Source: <a href="http://www.netimperative.com/news/2010/june/lib-dems-top-twitter-polls">Netimperative</a></p> Wed, 23 Jun 2010 13:40:06 BST http://www.alchemyinteractive.co.uk/news/news_view.php?id=257 Google to take on iTunes with music download service- report http://www.alchemyinteractive.co.uk/news/news_view.php?id=256 <p class="quoted">Google is reportedly developing a music download service to launch later this year, by a "cloud"-based subscription service in 2011.<br /> <br /> Dow Jones Newswires cites people familiar with the Internet giant's discussions with the music industry, saying the service will be tied to its search services.<br /> <br /> Google hasn't made any specific proposals yet, but the nature of discussions with music companies suggest the Internet giant is likely to roll out its music services in two phases, said people who have been briefed on the talks.<br />  </p> <p>Source: <a href="http://www.netimperative.com/news/2010/june/google-to-take-on-itunes-with-music-download">Netimperatives</a></p> Wed, 23 Jun 2010 13:33:06 BST http://www.alchemyinteractive.co.uk/news/news_view.php?id=256 Social networks 'now more popular than search engines in the UK' http://www.alchemyinteractive.co.uk/news/news_view.php?id=255 <p class="quoted">Social networks now receive more UK Internet visits than search engines, with Facebook leading the move towards a more community-driven web, according to new research.<br /> <br /> The study, from  Experian Hitwise, reveals that during May, social networks accounted for 11.88% of UK Internet visits and search engines accounted for 11.33%.</p> <div>Source: <a href="http://www.netimperative.com/news/2010/june/social-networks-2018now-more-popular-than-search">Netimperative</a></div> Wed, 09 Jun 2010 14:43:54 BST http://www.alchemyinteractive.co.uk/news/news_view.php?id=255 Facebook unveils privacy changes ahead of user boycotts http://www.alchemyinteractive.co.uk/news/news_view.php?id=254 <p class="quoted">Facebook has unveiled a range of new privacy, as the social network responds to user comments and concerns about privacy.<br /> <br /> Protesters had been organising boycotts over accusations the site made it too easy for criminals and stalkers to see personal information because privacy settings were too complex.<br /> <br /> But the site - the most popular social networking site in the world with 500 million members - has backtracked and pledged to simplify settings.  Facebook Founder and CEO Mark Zuckerberg officially announced the changes in a <a href="http://blog.facebook.com/blog.php?post=391922327130">blog post</a>.</p> <div> </div> <div>Source: <a href="http://www.netimperative.com/news/2010/may/facebook-unveils-privacy-changes-ahead-of-protests">Netimperative</a></div> Fri, 28 May 2010 14:45:49 BST http://www.alchemyinteractive.co.uk/news/news_view.php?id=254